The Challenge

Once the portfolio was organized, we created mood boards for each of the seven series. Showcasing elements like typography, photography & illustration styles, color palettes, patterns, and iconography, the mood boards were specific to each individual series and visualized how each line would be differentiated while also maintaining certain brand features. Compiling these inspirational and aspirational pieces established the tone and aesthetic for future design work, and ensured we were aligned with the Czig Meister team on the visual direction before starting on the concepts for their Flagship Series.

The end result was a label design that put focus equally on the Czig Meister brand and the Old Word craft or trade that each beer was named after. With a textured background color consistent across the lineup, the pops of secondary colors and large custom front panel illustrations were utilized as differentiators between each beer. Each design and corresponding story within the Flagship Series spoke to the heart of who Czig Meister is and what continues to inspire their passion for crafting the perfect beer for every palate.

We continued to leverage the Portfolio Audit and Mood Boards to refresh the labels for four additional series. These designs focused heavily on color for flavor and SKU differentiation. We also added subtle details within each lineup. For the Sundial Series, the shadow changed on the Sundial illustration to reflect the number of flavors utilized in each specific variety. In the Deep Sea Series, the bulb on the fish was designed as a hop as a nod to the star ingredient in these New England Style IPAs.